We placed World Cup winner and former Bayern Munich star Lukas Podolski as global representative of Sekabet.

We placed World Cup winner and former Bayern Munich star Lukas Podolski as global representative of Sekabet.

Podolski joined Sekabet’s existing roster of high profile ambassadors and partnerships agreement, further enhancing the brand’s reach and reputation. Podolski featured in exclusive content, fan giveaways and VIP promotions.

“With Lukas Podolski joining Sekabet, we are thrilled to welcome a true football legend to our family. His passion for the game and his impressive career aligns perfectly with our commitment to providing top-tier entertainment and experiences for our fans. We look forward to a successful partnership filled with exciting opportunities for our community.” - Andreas Zimmerman, CEO at Sekabet

Considered one of the greatest cricketers in South African history, Faf du Plessis joined forces with MELBET to bolster the platform’s international marketing endeavors.

Faf du Plessis actively participated in international marketing campaigns and engaging social media giveaways, solidifying a direct connection with fans worldwide. The agreement included a video presentation, ambassadorial appearances, and utilisation of Faf du Plessis’ intellectual property.

“I am happy to partner with the legendary Faf du Plessis. This partnership will strengthen the position of the MELBET brand all over the world.” - John Smith, International Business Development Director at MELBET

For the 2024-25 season, P11 Group successfully placed Netbet’s branding on the official virtual overlay perimeter advertising during Real Madrid’s domestic home matches.

As one of the world’s most iconic football clubs, Real Madrid’s matches attract millions of viewers globally, providing Netbet with unparalleled exposure and association with a prestigious brand. This strategic placement ensured that Netbet’s messaging reached a highly engaged audience during key La Liga fixtures, driving awareness and engagement for the brand.

"Partnering with P11 Group to feature our branding alongside a legendary club like Real Madrid was a game-changer. The exposure we gained from such a globally recognized platform was invaluable in enhancing our brand’s visibility and credibility." – Netbet Spokesperson

Through P11 Group, online bookmaker 1Win welcomed all-time great Australian opener David Warner as its first-ever Global Brand Ambassador.

Warner is the most prolific overseas IPL batter of all time and joined the 1Win team to engage in marketing campaigns as well as other exciting projects.

“We were happy to announce the beginning of cooperation with such a successful sportsman as David. His achievements and personality undoubtedly show that he is a worthy ambassador for 1Win. We have ambitious plans for a long-term collaboration with David to work together on our company’s projects. We are sure that together we are a great team!” – 1Win Spokesperson

Across a multi-year partnership, crypto-gaming brand Vave supported Snooker sensation, Judd Trump, in his rise to world number one.

The partnership featured numerous activations, including Vave’s logo patch on the sleeve of Judd's tournament wear, custom brand social media posts on Judd’s hugely followed Instagram and X pages, and use of Judd’s IP across Vave’s ATL & BTL materials.

What’s more, Judd starred in Vave’s iconic promotional video, Capitalising on his cool and collected nature, the video creatively showcased Judd Trump as the ‘James Bond’ of snooker. With 007-style cinematography, a captivating soundtrack, and cool ‘spy’ gadgets, the video symbolised the elegance and success inherent in the Vave-Trump connection.

G2G leveraged P11 Group’s expertise to secure virtual overlay advertising during FSV Mainz 05’s domestic home matches for the 2024-25 season. The campaign provided prime visibility for G2G during matches against top Bundesliga clubs such as Bayern Munich, Borussia Dortmund, and Bayer Leverkusen.

This strategic activation placed G2G in front of millions of passionate football fans, both in the stadium and on broadcast channels, solidifying their presence in key European markets and aligning their brand with the high-energy, competitive spirit of the Bundesliga.

"The visibility and engagement we achieved through P11 Group’s placement during FSV Mainz 05’s matches exceeded our expectations. Being featured alongside Bundesliga’s top clubs allowed us to connect with a passionate audience and reinforce our brand’s presence in Europe." – G2G Spokesperon